As many of you know, our friend and local bike shop owner Michael Hoek had a recent serious crash on his bike, one which has involved both surgery and now rehab. And, as we all know, neither of those things comes cheap! Many of you have known Mike for years, and know how supportive he has been of cycling - for the racer, the casual rider, and everyone in between. So, in support of Mike, and Town Cycle, and all small businesses and their owners, we'd like to show him some love - and we'd truly appreciate it if you could help us out.
The Cash Mob has been a great tool that the Sustainable West Milford has used to highlight local businesses. They pick a date, ask everyone to bring some cash, and "mob" the chosen store. We know the bike shop doesn't really fit into the type of business that normally the West Milford Cash Mob would frequent - that's why we're appealing to the wider cycling community. If you're headed out to ride before the storm this weekend, or are taking a ride next week or weekend, come hit up Town Cycle for some Clif bars, extra tubes, CO 2 cartridges, etc. New socks, some gloves - items you need to stock up on anyway! Any purchase, large or small, would be a big help to Mike, his shop and his family, and would be a great way to show Mike how much we care for him, and all he has done for the last 25+ years for the local cycling community.
Please pass the word on to your friends and family in the cycling community. Start your Christmas shopping early - or hand someone your Christmas wish list! And thank you all for your support. We know that the cycling community is well known for "taking care of their own" - and we appreciate it!
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